Use Our New Blog Management Tool to Showcase Your Company’s News for Your Site Visitors

By SourceAudio | Updated July 12, 2023

We’ve redesigned the homepage blog component along with the entire homepage builder to make it easier than ever to maintain a great-looking homepage blog. Here’s how to use the new blog component to drive sales and bring your brand to life!

Accessing the Blog Component

The blog manager now has its own sub-tab in the Home and Custom Pages section. Just head to the admin panel » Home and Custom Pages, then click the Blog sub-tab. Once you’re in the blog section, you can create a new blog post by following the steps below.

How to Create New Blog Posts

Once inside the blog component editor, click “Create New Blog Post”, and provide a title and abstract—give your blog post a compelling title that captures readers’ attention. Additionally, write a concise abstract that summarizes the key points or purpose of the blog post.

Use our intuitive “What You See Is What You Get” (WYSIWYG) editor to compose the contents of your blog post without any coding knowledge necessary. This editor allows you to format your content, add images, insert links, and even apply custom HTML and CSS if you’d like by clicking the “source” button, the button furthest to the right of the tools along the top of the editor.

When you’re finished, look to the bottom of the editor and make sure the publish date is in the past, and the draft box is unchecked.  Then click to save your changes, and voilà! You have just published your first blog post!

Finally, the last thing left to do is to make sure that you have dragged and dropped a blog component onto your homepage builder in the admin panel » Home and Custom Pages » Home Maker, and then save to take your change live.

What Benefits are There to Maintaining a Blog?

Establishing Thought Leadership: By sharing valuable insights, industry trends, and expert opinions through your blog posts, you position yourself as a thought leader in your niche. This helps build credibility and attracts a loyal audience.

Increasing Search Engine Visibility: Blog posts provide fresh content for search engines to crawl and index. By incorporating relevant keywords and topics, you can improve your website’s search engine ranking, leading to increased organic traffic and brand exposure.

Showcasing Products and Services: Blog posts offer an opportunity to showcase your new releases, placements, and other successes in an engaging and informative way. You can also share case studies, company background stories, or how-tos to demonstrate the value your brand offers.

Driving Sales and Conversions: Well-crafted blog posts that provide valuable insights or address pain points can influence purchasing decisions. By subtly incorporating relevant calls-to-action within your posts, you can guide readers toward sales opportunities.

The SourceAudio blog component is a powerful tool for enhancing your brand’s online presence. Take advantage of this feature to bring your brand to life and leave a lasting impact on your target audience. Happy blogging!

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